Kateryna Udut is the CEO of the company Media Resources Management based in Kyiv, Ukraine and has been Head of Kyiv Media Week since 2017. In fact, she has been part of the organizational team of this international media forum from the very beginning in 2011. Kateryna is an expert in international relations and strategic marketing as well as producer and coordinator of annual international conferences and screenings dedicated to TV formats. She also stands behind the initiation and launch of the international formats competition SMALL WORLD. BIG IDEAS aiming to search for innovative concepts of entertainment shows in partnership with Small World IFT (USA) and MIP Markets (France).