Toomas is the head of acquisitions and VOD at Estonian public broadcaster ERR. He is leading the acquisitions team and is responsible for the foreign deals with the content distributors worldwide. Toomas is also a co-founder and the editor in chief of the VOD programme Jupiter he was formerly leading the development of. He studied Media with specialisation in electronic media at Concordia International University, then got a diploma in European Union and International Relations at Estonian School of Diplomacy. Prior to working for the ERR, he was a commercial director at Cinamon Holding where he was responsible for negotiations with international film studios and distributors such as Sony, WarnerBros, Fox, Disney, Paramount or Universal in four countries – Finland, Estonia, Latvia, Lithuania.